Hoopers is a Portuguese-based basketball community platform for players and fans that creates, aggregates and promotes courts, content and products. They work on three main facets - Courts: Renovating existing courts and building new courts that stand out through the urban art element; Content: Developing podcasts, videocasts, news, stories and other media about the community and giving brands access to the community; and Products: Designing player and fan requested/inspired apparel and accessories that is sold via its e-commerce platform.